With a short voice memo and a photo from your Instagram, someone can impersonate you on the internet using Artificial Intelligence (AI). Tools like CHAT GPT can write full texts and even generate images or videos that are almost indistinguishable from reality. People often do not know how to recognize AI or protect themselves against it. Because AI will be widely used in the future, it is important to recognize this difference to avoid mistakes. Reality Filter is a project that informs people about the negative as well as the positive aspects of AI. AI will continue to grow and become a fundamental part of our future. By learning how to handle this wisely, AI can be deployed as a positive tool.

During Reality Filter, interns from Alkmaar went out onto the streets to interview people about AI and their experiences with it. Two images were shown to these people, and they had to guess which one was AI-generated and which was not. This revealed that it is difficult to spot these differences, as it often involves a small detail that reveals it is not real. These interviews were filmed and made into a video. This was subsequently posted online to make people aware of the difficulty of distinguishing real from fake. Additionally, the interns wanted to inspire people with this so that they would click through to the website. On this website, readers were then alerted to the positive and negative influences of AI. The website was designed entirely by the interns.

Shot by Kevlar Media
Video edited by me
Project identity & logo by me